Advertisements in the BMJ

BMJ 1996; 313 doi: https://doi.org/10.1136/bmj.313.7061.883b (Published 05 October 1996) Cite this as: BMJ 1996;313:883

Advertisements for drugs used in disorders with a negative image never feature men

  1. Lars Breimer, Clinical research physician
  1. 24 Manor Park, Richmond, Surrey TW9 1XZ

    EDITOR,—It is a pity that advertisements in the BMJ for drugs that are used to treat disorders with a negative image, such as mental illness, should feature only women. For example, the clinical research edition of the issue of 20 July contains two advertisements for drugs used in depression, one for a drug used …

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