Bloody but unbowed

BMJ 1996; 312 doi: (Published 04 May 1996) Cite this as: BMJ 1996;312:1164
  1. Ian Robertson

    A woman phones the Invermacsnaid Advertiser.

    “Is that the classified advertisements?”

    “Yes madam.”

    “I want to put in a death notice. How much is it a word?”

    “Two pounds.”

    “Fine. Here's my advert: ‘McKay's dead.’”

    “Sorry, madam, a death notice has to be minimum of five words.”

    Long pause.

    “Very well, then, make it this: ‘McKay's dead. Volvo for sale.’”

    I was recently at a conference (at the Royal College of Physicians) jointly sponsored by the Medical Research Council and Unilever on the psychology of mood and wellbeing. Both organisations have an interest in making us happy, it seems, but the elusive nature of (excuse me while …

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