Education And Debate
Brief for the redesign of the BMJ
BMJ 1996; 312 doi: https://doi.org/10.1136/bmj.312.7025.232a (Published 27 January 1996) Cite this as: BMJ 1996;312:232Aims of the redesign
The current perception of the journal is that it looks dense, dull, and somewhat forbidding. The aim of the redesign is to liven up its appearance while maintaining its authority. A successful redesign would increase reading by current readers and would attract new readers to the journal. The redesign is explicitly about the appearance of the journal, not its content. …
Log in
Log in using your username and password
Log in through your institution
Subscribe from £173 *
Subscribe and get access to all BMJ articles, and much more.
* For online subscription
Access this article for 1 day for:
£38 / $45 / €42 (excludes VAT)
You can download a PDF version for your personal record.