Meat and Livestock Commission's advertising campaign

BMJ 1996; 312 doi: https://doi.org/10.1136/bmj.312.7024.181a (Published 20 January 1996) Cite this as: BMJ 1996;312:181

Commission defends campaign

  1. Chris Lamb
  1. Consumer marketing manager Meat and Livestock Commission, PO Box 44, Milton Keynes MK6 IAX

    EDITOR,—Gill Langley's review of the Meat and Livestock Commission's advertising campaign “Meat matters” suggests either that the author has only superficial nutritional knowledge or that her interpretation of our campaign is clouded by her apparent bias towards vegetarianism.1 She suggests that an acceptable alternative to steak that would provide similar amounts of absorbable iron might be cooked soya beans, cauliflower, and baked potato with coleslaw. Is such a bland combination really supposed to compare with a steak meal, which would …

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