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Meat commission cautioned after anaemia advert

BMJ 1996; 312 doi: (Published 20 January 1996) Cite this as: BMJ 1996;312:142

The Advertising Standards Authority in Britain last week upheld a complaint against the Meat and Livestock Commission for an advertisement implying that children need meat to avoid anaemia. The authority also cautioned the commission against using “similarly misleading” advertisements in future.

The national press advertisement in question featured part of a newspaper article headlined: “Your children need meat, parents told as anaemia …

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