Intended for healthcare professionals


Comparative advertising draft worries GMC

BMJ 1995; 311 doi: (Published 04 November 1995) Cite this as: BMJ 1995;311:1188
  1. JOHN WARDEN, parliamentary correspondent
  1. BMJ

    A European directive on comparative advertising is being opposed by the General Medical Council in Britain because of fears that it could open the door to advertising in the medical profession by which doctors might attempt to denigrate each other. When the issue was raised in the Commons last week the government agreed to consider changing the wording …

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