BUPA moves into general practice

BMJ 1995; 311 doi: (Published 21 October 1995) Cite this as: BMJ 1995;311:1045

The private health insurance company BUPA is expanding into general practice in Britain. It has launched a pilot scheme in three counties but says that if the pilot is successful the service will go nationwide. Under the Health Direct scheme, which will be advertised to the public on radio and in the press, people can pay pounds sterling72 a year for unlimited advice from a doctor on the telephone at any time. Home visits will …

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