Medicine And The Media

Humane epidemiology

BMJ 1995; 310 doi: (Published 22 April 1995) Cite this as: BMJ 1995;310:1077
  1. Peter D Toon

    The popular image of the typical heart attack patient used to be of a middle aged, middle class man living an unhealthy life and subject to executive stress—a cross between the Chancellor of the Exchequer and Rumpole of the Bailey. This has never been true, and the East programme on the increasing incidence of heart disease in the British Asian population showed how far from reality it now is.

    The established risk factors of diet, smoking, alcohol, and social class were considered and rejected as the explanation of this high incidence. It was refreshing to watch a medical programme for a general audience which …

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