Intended for healthcare professionals


Voluntary agreement of tobacco advertising

BMJ 1995; 310 doi: (Published 11 March 1995) Cite this as: BMJ 1995;310:662
  1. Peter Middleton
  1. Sales and marketing director Imperial Tobacco, PO Box 525, Southville, Bristol BS99 1LQ

    EDITOR,—I freely admit that Imperial Tobacco was in breach of the voluntary agreement on tobacco advertising in so far as 10 small items of promotional material in Solihull did not carry a health warning, as Wendy Robertson and colleagues report.1 This was regrettable, and when it was drawn to our …

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