Effects of health publicity on prevalence of smoking

BMJ 1995; 310 doi: https://doi.org/10.1136/bmj.310.6979.597d (Published 04 March 1995) Cite this as: BMJ 1995;310:597
  1. Joy Townsend,
  2. Paul Roderick,
  3. Jacqueline Cooper
  1. Senior scientist Consultant in public health medicine Statistician MRC Epidemiology and Medical Care Unit, Wolfson Institute of Preventive Medicine, Medical College of St Bartholomew's Hospital, London EC1M 6BQ

    EDITOR,—Donald Reid draws attention to the potentially class free effects of health promotion in the electronic media, but he misrepresents the term “health publicity” in our analysis by referring to it as “everything else except price.”1 The model we used to assess different influences on cigarette smoking over the past 20 years …

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