Medicine And The Media

Marketing and public policy

BMJ 1994; 309 doi: (Published 10 December 1994) Cite this as: BMJ 1994;309:1588
  1. Harvey Marcovitch

    ITV (Granada) World in Action: “Shot in the Dark” 28 November

    Critics of the current measles and rubella immunisation campaign say that it was conceived in haste and executed carelessly. World in Action's attempt at highlighting this suffered from exactly the same faults.

    In vitro fertilisation: examining a four cell embryo

    The Infertility Maze at the Science Museum is the first exhibition in the United Kingdom to explore the medical and moral issues surrounding infertility treatment. Exhibits include a pinball machine which illustrates the difficulties of conception by getting the player to aim at elusive targets. Frustrated by this game, visitors to the exhibition can follow a computer generated couple as they are referred to a specialist for investigation of their infertility. The couple become increasingly medicalised as they pass through a maze of tests and results in their efforts to …

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