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Cigarette advertising

BMJ 1994; 309 doi: (Published 26 November 1994) Cite this as: BMJ 1994;309:1437
  1. David Pollock
  1. Director, Action on Smoking and Health, London W1H 3PH.

    EDITOR,—In their article on Imperial Tobacco's advertising campaign for Regal cigarettes, which featured the character Reg, G B Hastings and colleagues refer to “the Advertising Standards Authority's decision to withdraw” the campaign.1 The authority made no such …

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