Education And Debate

Style Matters: Advertising in medical journals and the use of supplements

BMJ 1994; 308 doi: (Published 25 June 1994) Cite this as: BMJ 1994;308:1692

The following statements were agreed by the International Committee of Medical Journal Editors (the Vancouver Group) at its meeting this month in Oslo


Most medical journals carry advertising, which generates income for their publishers, but advertising must not be allowed to influence editorial decisions. Editors must have full responsibility for advertising policy. Readers should be able to distinguish readily between advertising and editorial material. Juxtaposition of editorial and advertising material on the same products or subject should be avoided, and advertising should not be sold on the condition that it will appear in the same issue as a …

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