Tobacco advertising near schools

BMJ 1994; 308 doi: https://doi.org/10.1136/bmj.308.6929.658 (Published 05 March 1994) Cite this as: BMJ 1994;308:658
  1. B Guthrie
  1. St Stephen's Clinic, Chelsea and Westminster Hospital, London SW10 9NH.

    EDITOR, - Richard Smith has presented the case for a ban on tobacco advertising.1 Advertising and promotion of tobacco are currently regulated by a voluntary agreement between the government and the tobacco industry,2 and this has been used as a reason not to introduce such a ban. The voluntary agreement relies on the commitment of the tobacco industry to be effective, but the industry has frequently circumvented it - for example, by using sports sponsorship to gain access to television.3 …

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