Intended for healthcare professionals


The shifting politics of tobacco advertising

BMJ 1994; 308 doi: (Published 15 January 1994) Cite this as: BMJ 1994;308:158
  1. J Warden

    Britain's ruling Conservative government is battle hardened in opposing a blanket ban on tobacco advertising. For years it has fought against the ban in the capitals of Europe. But until now it has not had to face the same challenge back home in the British parliament as it has in the European Union. Next month, however, the House of Commons will consider the Tobacco Advertising Bill, which seeks to outlaw all tobacco advertising beyond the point of sale. It is the first substantive attempt at a statutory ban in Britain. The chances of the bill becoming law are not high, but it is none the less an important landmark in a rapidly changing scene.

    In recent years the balance of argument and numbers in Britain has been shifting inexorably in favour of a state imposed ban. It tipped decisively about three years ago when the Labour party …

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