{"id":20051,"date":"2022-09-16T09:51:07","date_gmt":"2022-09-16T09:51:07","guid":{"rendered":"https:\/\/www.bmj.com\/company\/?page_id=20051"},"modified":"2024-02-13T14:48:05","modified_gmt":"2024-02-13T14:48:05","slug":"the-style-guide-brand-guidelines","status":"publish","type":"page","link":"https:\/\/www.bmj.com\/company\/the-style-guide-brand-guidelines\/","title":{"rendered":"BMJ writing style guide A-Z"},"content":{"rendered":"

This style guide is for anyone who writes for and on behalf of BMJ the company.<\/p>\n

\nAs a guide – it gives everyone some common rules to work with so we can create a stronger, cohesive and consistent voice for the company. It refers to the company tone of voice and includes additional guidance from both The BMJ<\/a><\/span>, the BMJ Learning<\/a><\/span>, and BMJ Best Practice style guides, with additional guidance around the essentials.<\/p>\n

 <\/p>\n

\u00a0A<\/a> | B<\/a> | C<\/a> | D<\/a> | E<\/a> | F<\/a> | G<\/a> | H<\/a> | L<\/a> | M<\/a> | N<\/a> | O<\/a> | P<\/a> | Q<\/a> | R<\/a> | S<\/a> | T<\/a> | V<\/a> | Y<\/a> |<\/span><\/p>\n