BMJ in UK BMJ India BMJ Brazil BMJ in North America BMJ China

Our values

These values give us the focus and direction to bring about our vision for a healthier world by sharing knowledge and expertise to improve healthcare outcomes.

Proud of our people
Our people are motivated to achieve our vision. We develop talent and celebrate success.
Independent, courageous and unbiased
Improving healthcare requires independent and unbiased information, even if this means challenging perceived wisdom.
Patient-centred and customer-focused
Patients, customers and users are at the heart of everything we do.
The best decisions depend on the best evidence.
Transparent, open and trusted
We create trust by being transparent and open.

Living our values

Our values are an important part of our culture here at BMJ. They define who we are and how we behave.

Improving healthcare requires independent and unbiased information

For many years, our Editor in Chief Fiona Godlee and her team have been featured in the media for her role in taking on the medical establishment for the benefit of patients and healthcare in general.

Integrity in medicine is high on our agenda, so frontline staff are empowered to drive change to improve patient outcomes and create a healthier world.

BMJ-Video BMJ-Video

Values in action

Our values represent the work we do every day and are integrated in to our business decisions and strategy.

The BMJ ‘acts appropriately’ in statins controversy

The BMJ published two articles questioning the value of giving statins to low risk groups. These were corrected after an error was highlighted. But when a senior academic said both articles should be retracted, the editor referred the matter to an independent panel. The panel eventually endorsed The BMJ’s approach, saying it had acted in line with publication ethics guidelines. Read the full story on

  • Evidence-based
  • Independent, courageous and unbiased
  • Patient-centred and customer-focused

The BMJ is first medical journal to receive ‘Patients Included’ award

The BMJ is the first ever medical journal to receive the ‘Patients Included’ award for its strategy to encourage doctors and patients to work together as partners to improve healthcare. “People with experience of illness and using health services have much to teach us,” says Patient Partnership Editor, Dr Tessa Richards. “We want partnership to be integral to how we work and think; as well as what we advocate for.”

  • Patient-centred and customer-focused
  • Transparent, open and trusted
  • Proud of our people

Informing clinical practice worldwide

We carry out extensive research amongst doctors around the world to understand their needs.  Their feedback has steered the development of BMJ Best Practice. Everything we have done has been in direct response to their feedback and each new feature has been tested thoroughly with users. As a result, our multi-award winning support tool is even better placed to help decision making at the point of care.

  • Evidence-based
  • Independent, courageous and unbiased
  • Patient-centred and customer-focused

Measuring our values

We are independently assessed to deliver transparency and continuous improvement.  

Read More