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Our values

Our values give us the focus and direction to bring about our vision for a healthier world by sharing knowledge and expertise to help health professionals improve healthcare outcomes.

The best decisions depend on the best evidence.
Independent, courageous and unbiased
Improving healthcare requires independent and unbiased information, even if this means challenging perceived wisdom.
Proud of our people
Our people are motivated to achieve our vision. We develop talent and celebrate success.
Patient-centred and customer-focused
Patients, customers and users are at the heart of everything we do.
Transparent, open and trusted
We create trust by being transparent and open.

Living our values

At BMJ, our values are an important part of our culture. They define who we are and how we behave.

Improving healthcare requires independent and unbiased information

For many years, our Editor in Chief Fiona Godlee and her team have been featured in the media for her role in taking on the medical establishment for the benefit of patients and healthcare in general.

Integrity in medicine is high on our agenda, so frontline staff are empowered to drive change to improve patient outcomes and help create a healthier world.

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Values in action

Our values represent the work we do every day and are integrated in to our business decisions and strategy.

Global campaign to separate medicine from big Pharma.

At the end of 2019, The BMJ called for governments to fund independent trials of new drugs and medical devices, as well as for medical associates to discourage doctors from going along to industry-sponsored education events. BMJ editor in chief Dr Fiona Godlee told the media that pharmaceutical and device industry influence changes the research by favouring the product a sponsor is trying to market.

  • Evidence-based
  • Independent, courageous and unbiased
  • Patient-centred and customer-focused

The BMJ is first medical journal to receive ‘Patients Included’ award

The BMJ is the first ever medical journal to receive the ‘Patients Included’ award for its strategy to encourage doctors and patients to work together as partners to improve healthcare. “People with experience of illness and using health services have much to teach us,” says Patient Partnership Editor, Dr Tessa Richards. “We want partnership to be integral to how we work and think; as well as what we advocate for.”

  • Patient-centred and customer-focused
  • Transparent, open and trusted
  • Proud of our people

Informing clinical practice worldwide

We carry out extensive research amongst doctors around the world to understand their needs.  Their feedback has steered the development of BMJ Best Practice. Everything we have done has been in direct response to their feedback and each new feature has been tested thoroughly with users. As a result, our multi-award winning support tool is even better placed to help decision making at the point of care.

  • Evidence-based
  • Independent, courageous and unbiased
  • Patient-centred and customer-focused

Measuring our values

We are independently assessed to deliver transparency and continuous improvement.  

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