BMJ and TELL ME
What are the best communication strategies to support vaccine uptake, and to assist health professionals and agencies to engage with vaccine-resistant groups?
ASSET- Best practice award for general practitioners: The final part of the TELL ME project is the grant-funding project which aims to award individual GPs or groups of GPs who have best included Science in Society (SiS) aspects in order to improve the quality of communication about epidemics and pandemics with their patients and more importantly with the local communities.
Despite gaps in the evidence base, a lot is known about what impacts vaccination compliance of healthcare professionals and how they can influence patients’ vaccination decisions.
BMJ has been working in partnership with the TELL ME project to research evidence-based communications strategies, which can help a) increase the number of healthcare professionals who get vaccinated against flu and b) the communication strategies healthcare professionals should use when talking to patients about vaccination, particularly during an infectious disease outbreak.
In partnership with TELL ME, BMJ has developed guidance aimed at helping healthcare organisations develop effective communications strategies for dealing with infectious disease outbreaks.
Healthcare professionals have a crucial, influential role in vaccination communications. Some research findings for healthcare organisations to consider: