Making a tangible difference to the wider healthcare society
“MDDUS has enjoyed a sustained period of growth in recent years and our experience of working with BMJ has been an important and productive one.”
Gaelle Ainslie, Marketing & External Relations Manager, MDDUS
Very few opportunities exist for companies to make a tangible difference to the wider society within which they operate. The BMJ Awards is one such occasion. Each year it attracts category sponsors, who benefit from the brand recognition that only a major publisher can provide.
MDDUS is headline sponsor of The BMJ Awards 2016 and category sponsor of the Primary Care Team of the Year award. This mutual medico-legal and professional indemnity organisation is very much part of the Awards, having been its biggest and most loyal sponsor for eight years.
Gaelle Ainslie, Marketing & External Relations Manager, reflects on the role the Awards have played in the MDDUS marketing strategy:
Gaelle said: "Our goal in sponsoring the Awards is to build and strengthen our brand awareness across the UK. The BMJ provides a particularly strong channel to achieve this with the potential to reach more than 140,000 doctors nationwide."
"The Awards are an important part of our annual marketing schedule and we are keen to maximise the opportunity that they generate. We promote the event across a wide range of MDDUS publications and our social media channels, featuring articles on shortlisted nominees as well as the eventual winners."
"In addition, the Awards night provides an enjoyable platform for MDDUS personnel to meet a wide range of healthcare professionals and leading industry figures."
"MDDUS has enjoyed a sustained period of growth in recent years and our experience of working with BMJ has been an important and productive one."
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The BMJ Awards are the UK’s premier medical awards programme, recognising and celebrating the inspirational work done by doctors and their teams.
Organised by The BMJ, one of the world’s great medical journals, the awards reflect our mission to improve patient outcomes and showcase the very best healthcare in the UK.
Start talking to us now and see how The BMJ Awards can help you achieve your marketing objectives... here's what others have said, or go to The BMJ Awards to find out more.
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Gaelle Ainslie spoke to Ingrid Bray, BMJ's Corporate Communications Manager, on 19 January, 2016.
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Mitali Wroczynski, Head of Strategic Partnerships, Global Health and Global Health Security; Dr Elisa Roma, Programmes and Partnerships Manager; and Amy Hilton, Head of Institutional Marketing at the award ceremony in Geneva.
Mitali says there is a need to look at the critical needs of healthcare systems worldwide beyond the identification and treatment of infectious diseases, and to also be mindful of non-communicable diseases. “
It’s important to build resilient healthcare systems so that a workforce is capable of dealing with anything. When there is an outbreak, it’s also about maintaining the healthcare system where the outbreak is happening."
David Bell
Tel: +44 (0)20 7383 6053
Email: dbell@bmj.com
