Case studies

North America

At BMJ, we believe we are helping to create a healthier world by listening and responding to the needs of individual professionals, their institutions, organisations and governments.

  • Peter Ashman
  • Chief Executive Officer, BMJ

Removing the fear of lung biopsies

Consultant Chest Radiologist, Sam Hare, spoke to us about collaborating with Cancer Research UK as a result of winning Cancer Team of the Year at the 2016 The BMJ Awards. Sam is now working with the leading charity to develop a best practice tariff on his innovative lung biopsy technique to encourage buy-in from other institutions.

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