BMJ UK BMJ Americas BMJ Brazil BMJ China BMJ India

Our logos must not be changed or recreated in any way. This rule also applies to core product logos. Always use approved artwork when applying any of the company branded logos.


White logos



BMJ small white logo




For help, email:

Negative and positive logo application

Our company logo has been reproduced in a variety of colourways to suit all applications and allow design flexibility.

Where possible we use the positive master logo and the white master logo. We don’t prioritise between these versions as their use should be determined by the media to which they they are applied. We never place logos in a box.

Both digital and print file formats are available from the brand toolkit, the company website or staff intranet brand centres. 

Both the positive master logo and the white master logo can be used over imagery as long as clear legibility is retained. When applied over imagery the positive master logo is preferred, only if there is not enough contrast against the image should the white master logo be used.

The black master logo should be used when print reproduction is limited.






BMJ blue logos


BMJ logo

BMJ small logo positive RGB



Request use of our logos

Ingrid Bray
Corporate Communications and Brand Manager