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Having an impact by enabling better decisions and creating better systems with better evidence

When the pandemic threw the world into chaos, we knew we had to place the clinical and public health response to this global emergency at the heart of everything we were doing.

BMJ has continued to support authors, researchers, health professionals, and students through this time. And along the way, we’ve learned a great deal about our impact as an information provider, as a partner to organisations doing critical work worldwide, and as an employer.

How do we measure our impact? In support of our vision of a healthier world, we decided to review everything we were doing (our continuum of services) to help deliver better evidence, better decisions, and better systems – and deliver evidence of that in this impact report.

These three important healthcare provision components help support improved health outcomes and create a healthier world. And this review has started providing us with the framework for benchmarking and measuring the outcomes of our work.

They also provide us with the right criteria to track future performance based on external markers with tangible proof of impact. It will also be a guide for setting additional goals across the organisation.

Having more evidence of what achieves the best results for health professionals will help unlock new and exciting opportunities for BMJ and hold us to account in delivering our mission.

“Only by measuring the effectiveness of our activities means we can be sure we’re helping to create a healthier world. ”
Chris Jones, Chief Executive Officer, BMJ

BMJ is a global healthcare knowledge provider with a vision for a healthier world.

We share knowledge and expertise to improve healthcare outcomes.
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