Malnutrition is the largest single contributor to child mortality worldwide. According to UNICEF, it is estimated that undernutrition contributes to the deaths of about 5.6 million children under the age of five each year.
For this reason, the Department for International Development has funded the mNutrition initiative, which works to improve the lives of 3 million people in Sub-Saharan Africa and South Asia. The initiative provides relevant, actionable messages via their mobile phones to help them adopt positive nutrition, health and agricultural practices.
BMJ has been working with Centre for Agriculture and Biosciences International , Oxfam, Global Alliance for Improved Nutrition and International Livestock Research Institute to build the capacity of local content for organisations in 12 countries by producing the messages required and to adopt sustainable models for content development.
Mitali Wroczynski, Head of Strategic Partnerships, Global Health and Global Health Security; Dr Elisa Roma, Programmes and Partnerships Manager; and Amy Hilton, Head of Institutional Marketing at the award ceremony in Geneva.
Mitali says there is a need to look at the critical needs of healthcare systems worldwide beyond the identification and treatment of infectious diseases, and to also be mindful of non-communicable diseases. “
It’s important to build resilient healthcare systems so that a workforce is capable of dealing with anything. When there is an outbreak, it’s also about maintaining the healthcare system where the outbreak is happening."