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BMJ brand guidelines


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  • BMJ brand guidelines

The BMJ brand is an important part of our business. It is a powerful signal of our position as a truly international digital business, providing healthcare knowledge across multiple media.

Importantly, our brand has been created to reflect our valuesproposition and purpose. Therefore, it is essential that it is represented appropriately and consistently at all times. 

 Our name is simply BMJ.  We believe it is a powerful name for all our activities. It has moved beyond an acronym to become a name in its own right, one that transcends its origins - The BMJ journal.

These guidelines have been written to help direct the expression of our brand. If you are partnering with BMJ or working on a BMJ project please follow them closely. This will help to ensure our visual integrity.

If in doubt, please contact for all brand related queries. We are always happy to help.