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Our BMJ brand


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Our BMJ brand

BMJ’s brand is the company’s biggest asset. It makes us recognisable as the same global healthcare knowledge provider day after day. Our brand plays a key role in defining who we are. It reflects our values and vision for a healthier world.

That's why paying close attention to our BMJ brand guidelines is so important.

For more than 180 years, BMJ has been at the forefront of science as one of the most trusted medical sources available. Our reputation fiercely depends on it being represented appropriately and consistently. 

Applying our brand guidelines in everything you create strengthens the collective approach we must take to manage and protect the value of our great brand.

All use of BMJ’s brand assets must follow our brand guidelines.