Advertising with BMJ

Advertising with BMJ

Advertise with BMJ to connect your organization with an engaged, global network of over 8 million GPs, hospital doctors, and allied health professionals. Our event sponsorship, display and print advertising, and geo-targeting options give you the perfect platforms to showcase your brand. 


Share our vision of a healthier world, which drives what we do.  Associate your brand and become more visible to clinicians through our credible, influential, and world-leading healthcare journals and digital resources.  


Build enduring credibility for your brand


Grow your revenue and audiences 


Showcase your content prominently 



Print and digital: The BMJ Advertise in one of the fifth most cited general medical journals in the world

Jim Cunningham, National Accounts Manager |  Call (201) 767-4170 (Office) or (201) 394-4426 (Cell)

Our readership results from an independent survey continuously show that BMJ the brand is highly trusted – giving you the assurance that your name is associated with the most credible content. Take out a full, half, or third-page advertisement or a targeted insert to be seen by 100,000 clinicians.




54% of UK GPs use The BMJ every month ♦ 25,900 general practitioner editions circulate every week


84% of UK hospital doctors use The BMJ every year ♦ 81,100 hospital doctor editions circulate every week


59% of cardiologists, 56% of diabetes and endocrinology specialists, 55% of psychiatrists, and 48% of respiratory doctors read The BMJ every week




Digital engagement  

Make your brand visible online to clinicians 

Jim Cunningham, National Accounts Manager |  Call (201) 767-4170 (Office) or (201) 394-4426 (Cell)

Our sites achieve 4 million page views from 3.8 million users every month. Higher usage means more clinicians will see your ad banners. You can boost your campaign by targeting the keywords and phrases of greatest interest to your audience. Choose from billboard, mid-page unit (MPU)s, double MPUs or leaderboard sizes with headline metrics and banner and contextual advertising.

Hosted content

Showcase your content on our channels

Create digital experiences at scale. Feature your message on promotional on-demand recordings, surveys, videos, downloadable PDFs, and data presentations.  




Tap into our database of 8.3 million health specialists


Land on the doorstep of 107,000 clinicians every week


Be a part of the 125,000 monthly journals distribution list  





Be heard by an engaged audience 

Jim Cunningham, National Accounts Manager |  Call (201) 767-4170 (Office) or (201) 394-4426 (Cell)

The BMJ’s award-winning podcasts have 13,500 listens per episode by engaged GPs, hospital doctors, students, and newly qualified doctors. You can sponsor an entire season or select from mid-and end-roll advert positions

  • Deep Breath In helps GPs tackles everyday clinical challenges
  • Sharp Scratch solves daily dilemmas for medical students and newly qualified doctors
  • NEW Doctor Informed provides hospital doctors with practical management skills
  • The BMJ Podcast supports doctors’ wellbeing and delivers the latest evidence. It won the Medical Journalism Awards Podcast of the Year 2020.

BMJ Journals’ podcasts consistently rank highly with HeartThorax and Gut averaging 3,000 plays per episode. Our specialist titles cover key clinical topics and can be sets of Q&A, panel discussion, or presentation style formats. 



“Medical students know all about our free membership after listening to Sharp Scratch! It helps them to understand the services available to our members. ”
Matthew Halligan, Medical Protection Society



BMJ Journals print and digital advertising


BMJ Journals print and digital advertising  

Target your preferred specialty using the journal brands that users trust

Jim Cunningham, National Accounts Manager | Call (201) 767-4170 (Office) or (201) 394-4426 (Cell)

From pharmacy, cardiology, respiratory to rheumatology, sports medicine and diabetes and gastroenterology, choose from a vast range of specialties and relevant publications to make your brand visible to clinicians.

You can also benefit from showcasing your brand on multiple weekly opted-in email alerts.

Selected solutions also include the circulation of up to 15,000 digital flipbooks sent to qualified audiences. 




Engage with over 1.2 million email alert subscribers every week


Achieve 16.2 million views of your online advert in one month 


Showcase your brand to 3.8 million online users every month




Medical education

Webinars and roundtables

Tailor discussions to suit your specific agenda

Contact Jessica Peacock |  Tel. +44 (0) 203 6555605

Bespoke webinars and roundtables provide a clear purpose of discussion on a topic of your choice. They also associate your brand with a leading journal publication. For over 25 years, we have specialized in producing medical education clinical update webinars, drawing in a panel of esteemed experts from our privileged network. We offer a range of customizable options, including Talking Heads, webinar panel discussions, and podcast creation.

You provide us with the topic and target audience and we will supply the best content outputs to help you reach and influence health professionals.

Sponsor a roundtable or webinar 



Attract new audiences and target key specialties by grade, region, and postcode


Place your brand alongside award-winning editorial and evidence-based research


Be heard by clinicians who rate our podcasts 4+ stars on Apple iTunes





Special projects

Focus on your therapy area and reach a clinical audience

Contact Jim Cunningham, National Accounts Manager | Call (201) 767-4170 (Office) or (201) 394-4426 (Cell)

Showcase your expertise on a particular condition or therapy area in our specialist journals or as part of a special event or marketing collaboration.  Your brand can be amongst publishing review articles that highlight the key points of specially commissioned roundtable discussions.

With continuing medical education (CME) points applicable to these showcase events, our bespoke opportunities provide you with the perfect platform to be seen and heard by an engaged majority of clinicians.




“We believe that the International Forum is the premier conference around patient safety and quality. ”
Aloha McBride, Federal Health Sector Leader, EY




Reprints and e-prints

Get help with a special project 

Contact Ray Thibodeau | Call (215) 933-8484 or (215) 933-8484

Discover one of the most long-established and trusted ways to engage with health professionals by purchasing our reprints and e-prints. Our dedicated team covers all your medical publishing reprints and special project needs. 



Reprints and eprints


Over 80% of BMJ events audiences are key decision-makers 


81% of attendees give our events a 4 or 5-star rating 


Network with 5,000 participants from 80 countries each year 






Reach the largest global gathering of healthcare improvers

Contact Andy Josephides | Tel: +44 (0)203 655 5602 or Simon Walker | Tel. +44 (0) 20 3655 5610

Achieve your marketing goals and connect with over 5,500 leading patient safety and quality improvement innovators at the biggest conference of its kind. The International Forum on Quality and Safety in Healthcare provides a platform for dialogue, reflection, and opportunities for delegates and sponsors alike, to build a deep understanding of quality improvement and safety.

It’s where you can confidently showcase your solutions for healthcare transformation, live and on-demand in Europe, Asia, and Australasia. Your brand exposure will be retained with attendees having 12 months of access to session content. 

Collaboration opportunities include headline sponsorship, roundtables, thought leadership, spotlight session across breakfast, lunch and dinner, and interactive workshops with an audience specialty of your choice.


Request our media pack

Learn about how you can reach a heavily engaged audience


Ask for a rate card

Target specific audiences in their key specialties


Contact us to discuss opportunities

Jim Cunningham | Call (201) 767-4170 (Office) or (201) 394-4426 (Cell)