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Advertise with BMJ to connect your organisation with an engaged, global network of over 8 million GPs, hospital doctors, and allied health professionals.

Our event sponsorship, display and print advertising, and geo-targeting options give you the perfect platforms to showcase your brand.

Share our vision of a healthier world, which drives what we do.  Associate your brand and become more visible to clinicians through our credible, influential, and world-leading healthcare journals and digital resources.


Request the 2023 advertising media pack

  • Build enduring credibility for your brand

  • Grow your revenue and audiences 

  • Showcase your content prominently 

Print and digital: The BMJ 

Advertise in one of the world’s five most-cited general medical journals

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Our readership results from an independent survey continuously show that BMJ the brand is highly trusted – assuring you that your name is associated with the most credible content. Take out a full, half, or third-page advertisement or a targeted insert to be seen by 100,000 clinicians.

  • 54% of UK GPs use The BMJ every month

    25,900 general practitioner editions circulate every week

  • 84% of UK hospital doctors use The BMJ every year

    81,100 hospital doctor editions circulate every week

  • 59% of cardiologists, 56% of diabetes and endocrinology specialists, 55% of psychiatrists, and 48% of respiratory doctors read The BMJ every week

Digital engagement  

Make your brand visible online to clinicians 

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Our sites achieve 16.9 million page views from 8.4 million users every month. Higher usage means more clinicians will see your ad banners. You can boost your campaign by targeting the keywords and phrases of greatest interest to your audience. Choose from billboard, mid-page unit (MPU)s, double MPUs or leaderboard sizes with headline metrics and banner and contextual advertising.

Hosted content

Showcase your content on our channels

Create digital experiences at scale. Feature your message on promotional on-demand recordings, surveys, videos, downloadable PDFs, and data presentations.  

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  • Tap into our database of 8.3 million health specialists

  • Land on the doorstep of 107,000 clinicians every week

  • Be a part of the 125,000 monthly journals distribution list  


Be heard by an engaged audience 

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The BMJ’s award-winning podcasts have 13,500 listens per episode by engaged GPs, hospital doctors, students, and newly qualified doctors. You can sponsor an entire season or select from mid-and end-roll advert positions

  • Deep Breath In helps GPs tackle everyday clinical challenges
  • Sharp Scratch solves daily dilemmas for medical students and newly qualified doctors
  • NEW Doctor Informed provides hospital doctors with practical management skills
  • The BMJ Podcast supports doctors wellbeing and delivers the latest evidence. It won the Medical Journalism Awards Podcast of the Year 2020.

BMJ Journals’ podcasts consistently rank highly with Heart, Thorax and Gut averaging 3,000 plays per episode. Our specialist titles cover key clinical topics and can be sets of Q&A, panel discussion, or presentation style formats. 


“Medical students know all about our free membership after listening to Sharp Scratch! It helps them to understand the services available to our members. ”
Matthew Halligan, Medical Protection Society

BMJ Journals print and digital advertising 

Target your preferred specialty using the journal brands that users trust

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From pharmacy, cardiology, respiratory to rheumatology, sports medicine and diabetes and gastroenterology, choose from a vast range of specialties and relevant publications to make your brand visible to clinicians.

Email targeted audiences 

You can also benefit from showcasing your brand on multiple weekly opted-in email alerts.

Selected solutions also include the circulation of up to 15,000 digital flipbooks sent to qualified audiences.

View our rate cards  

Advertise on BMJ Journals 

  • Engage with over 1.2 million email alert subscribers every week

  • Achieve 16.2 million views of your online advert in one month 

  • Showcase your brand to 3.8 million online users every month

Medical education

Webinars and roundtables

Tailor discussions to suit your specific agenda

Bespoke webinars and roundtables provide a clear purpose of discussion on a topic of your choice. They also associate your brand with a leading journal publication. For over 25 years, we have specialised in producing medical education clinical update webinars, drawing in a panel of esteemed experts from our privileged network. We offer a range of customisable options, including Talking Heads, webinar panel discussions, and podcast creation.

You provide us with the topic and target audience and we will supply the best content outputs to help you reach and influence health professionals.

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Special projects

Focus on your therapy area and reach a clinical audience

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Showcase your expertise on a particular condition or therapy area in our specialist journals or as part of a special event or marketing collaboration.  Your brand can be amongst publishing review articles that highlight the key points of specially commissioned roundtable discussions.

With continuing medical education (CME) points applicable to these showcase events, our bespoke opportunities provide you with the perfect platform to be seen and heard by an engaged majority of clinicians.


Reprints and e-prints

Get help with a special project in Europe, Middle East, Africa or Asia Pacific 

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Discover one of the most long-established and trusted ways to engage with health professionals by purchasing our reprints and e-prints. Our dedicated team covers all your medical publishing reprints and special project needs.  

For reprints in USA and Canada, email Ray Thibodeau on Tel: +1(267) 895-1758



  • Over 80% of BMJ events audiences are key decision-makers 

  • 81% of attendees give our events a 4 or 5-star rating 

  • Network with 5,000 participants from 80 countries each year 


Reach the largest global gathering of healthcare improvers

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Achieve your marketing goals and connect with over 5,500 leading patient safety and quality improvement innovators at the biggest conference of its kind. The International Forum on Quality and Safety in Healthcare provides a platform for dialogue, reflection, and opportunities for delegates and sponsors alike, to build a deep understanding of quality improvement and safety.

It’s where you can confidently showcase your solutions for healthcare transformation, live and on-demand, in Europe, Asia, and Australasia. Your brand exposure will be retained, with attendees having 12 months of access to session content. 

Collaboration opportunities include headline sponsorship, roundtables, thought leadership, spotlight session across breakfast, lunch and dinner, and interactive workshops with an audience specialty of your choice. 

“We believe that the International Forum is the premier conference around patient safety and quality. ”
Aloha McBride, Federal Health Sector Leader, Ernst & Young

Contact us to discuss opportunities

Advertising sales team