Case Study - Acre Surgery

The Brief

Acre Surgery is a GP practice based in Northwood, Middlesex - London. They were looking to recruit 2-3 Salaried GPs covering a various number of sessions. They were aware of the challenging recruitment environment and wanted to get it right!

The Solution

Working closely with Acre Surgery, our expert BMJ Careers team put together a comprehensive print and online campaign to maximise the response from our circulation of 30,837 GPs and primary care professionals and 172,341 jobseeking doctors online. In addition to the standard print advert and online listing we advised that a Reach Package should also be included. This online enhancement comprised of: Top Job, Premium Job and Homepage Featured Job puts the online listing in prominent positions across jobs.bmj.com, driving an audience of relevant GPs through to the vacancy and helps cut through the noise of advertisers.

The Results

The results were very impressive - the online campaign was view on 339 occasions and this went onto deliver 11 applications from quality candidates.

"I would like to say thank you for your assistance and help with our advert that we put in the BMJ for a GP. Your assistance with the layout, wording and also your suggestion to list the advert on the internet too, was excellent.

We had advertised for a various number of sessions for 2-3 doctors and we found that the response was very promising.  Our applicants came from the UK and 90% of them were very good.  We are looking to successfully recruit 2 candidates on the basis of the advert that we have put through."

                                                                            - DR D THAKRAR

GP Partner/Acre and Acrefield Surgery

What to consider for next time?

The client was so pleased with the response they immediately ran a campaign for another practice in their group.