Intended for healthcare professionals

Rapid response to:


Alcohol marketing: grooming the next generation

BMJ 2013; 346 doi: (Published 01 March 2013) Cite this as: BMJ 2013;346:f1227

Rapid Response:

Re: Alcohol marketing: grooming the next generation

Per capita alcohol consumption has fallen steeply in recent years. It is now at the 1990 level and almost back at the 1979 level, when alcohol was consumed mainly by the male population. There is not a crisis.

It's a long time since I read something as depressing as a call for a complete ban on alcohol advertising. How, for example, would new micro breweries bring their beers to the attention of the public? What would constitute advertising? Books about great beers of the world? You are advocating something akin to a Taliban State.

Depressing, thoroughly depressing, and ultimately futile. The internet cannot be controlled and people cannot be prevented from making their own alcoholic drinks. Taxpayers' money would be better spent trying to make hospitals less dangerous places.

Competing interests: No competing interests

01 March 2013
Jonathan H Bagley
Lecturer in Probability and Statistics
University of Manchester
Oxford Road, Manchester