Intended for healthcare professionals

Rapid response to:

Images Of Health

Killing me softly: myth in pharmaceutical advertising

BMJ 2004; 329 doi: https://doi.org/10.1136/bmj.329.7480.1484 (Published 16 December 2004) Cite this as: BMJ 2004;329:1484

Rapid Response:

Re: Symbolic Messages: be sceptical about scepticism

Prof Sheridan is surely stretching a point. He demolishes the title
of the article alone. A strange message to be on your guard against being
on your guard against advertising copy, if that is what he is saying.
Perhaps we are all safer these days believing everything.

Competing interests:
None declared

Competing interests: No competing interests

31 March 2005
John Stone
none
London N22