- The BMJ iPad app brings you the best of print and online, including live links to the latest news, blogs, video, and podcasts. Get the BMJ iPad app.
- Keep up to date with cardiology: Access the latest cardiovascular medicine resources from across BMJ Group.
- Our online table of contents is updated at least twice each day. Read all articles published in the last 7 days.
-
OPEN ACCESS: All research articles are freely available online, with no word limit. Find out more about the BMJ's open access policy. Submit your paper.
Stayin' Alive, in the cardboard city
A head to head article this week asks: "Does celebrity involvement in public health campaigns deliver long term benefit?”. The British Heart Foundation’s Hands Only CPR campaign, featuring Hollywood actor Vinnie Jones, seems to be having positive effects. Maura Gillespie, head of policy and advocacy at the BHF, explains why.
Also this week, care for the homeless is often fragmented and transient. A team at University College Hospital in London is trying to unite the disparate agencies involved to ensure long term medical and social care for these vulnerable people. They tell us how their pilot service has improved outcomes and reduced costs.
See also
Does celebrity involvement in health campaigns deliver long term benefit?
Yes and
No.
A general practitioner and nurse led approach to improving hospital care for homeless people
Audio chapters:
Hands only CPR campaign: 0:1
Homeless health: 8:5
Latest comments and most commented
Statins and diabetes risk: what's new?
Published 24 May 2013
No more diapers for Greek patients!
Published 24 May 2013
Re: Claimed level of overdiagnisis in Denmark does not fit observed data
Published 24 May 2013
Re: Risk of incident diabetes among patients treated with statins: population based study
Published 24 May 2013