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Stayin' Alive, in the cardboard city
A head to head article this week asks: "Does celebrity involvement in public health campaigns deliver long term benefit?”. The British Heart Foundation’s Hands Only CPR campaign, featuring Hollywood actor Vinnie Jones, seems to be having positive effects. Maura Gillespie, head of policy and advocacy at the BHF, explains why.
Also this week, care for the homeless is often fragmented and transient. A team at University College Hospital in London is trying to unite the disparate agencies involved to ensure long term medical and social care for these vulnerable people. They tell us how their pilot service has improved outcomes and reduced costs.
Does celebrity involvement in health campaigns deliver long term benefit? Yes and No.
A general practitioner and nurse led approach to improving hospital care for homeless people
Hands only CPR campaign: 0:1
Homeless health: 8:5