Abstract
This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.
Publication types
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Research Support, Non-U.S. Gov't
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Review
MeSH terms
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Drug Industry / economics*
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Drug Industry / methods
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Friends*
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Humans
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Leadership*
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Marketing / economics*
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Marketing / methods
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Physicians / economics*