Table 4

 Results of linear regression analyses for mean energy content (kcal) of lunchtime fast food purchases in 2007 and 2009, before and after introduction of calorie labelling

Model 1*Model 2*
Mean (95% CI) energy content/purchase (kcal)P valueMean (95% CI) energy content/purchase (kcal)P value
Estimated marginal means
2007829.3 (813.6 to 845.0)847.5 (837.2 to 857.8)
2009844.6 (831.6 to 857.6)827.3 (817.8 to 836.8)
Parameter estimates
2007ReferenceReference
200915.3 (34.5 to −3.8)0.12−20.2 (−4.5 to −35.9)0.01
Sex (women–men)−111.4 (−125.6 to −97.2)<0.001−52.5 (−60.0 to −45.0)<0.001
Poverty level of store location†−6.3 (−65.3 to 52.8)<0.00136.5 (0.3 to 72.7)0.05
Description of purchase:
 No of food items155.0 (139.6 to 170.3)<0.001
 Beverage (0=No; 1=Yes)33.7 (20.6 to 46.9)<0.001
 Cost (inflation adjusted)104.8 (98.7 to 110.9)<0.001

*Model 1 adjusted for restaurant chain, sex, and neighbourhood poverty. Model 2 further controlled for the number of food items purchased, beverage purchased, and cost. Both models included a variable for chain, to adjust for change in customer volume across the two years.

†Poverty is a continuous variable defined as the percentage of households in the store’s zip code that were below twice the national poverty level.