Sixty seconds on . . . upsellingBMJ 2017; 358 doi: https://doi.org/10.1136/bmj.j4212 (Published 12 September 2017) Cite this as: BMJ 2017;358:j4212
- Abi Rimmer
- The BMJ
Sorry, but what is upselling?
It’s a technique used by food and drink retailers to persuade people to spend a little bit more money to increase their portion size. For example, your cashier might ask whether you want to spend just 30 p more to get a large rather than a regular size fast food meal.
That sounds like a bargain! What’s the problem?
A report from the Royal Society for Public Health and (cough) the weight …