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Frequent personalised emails match effective medicine for smoking cessation, study finds

BMJ 2017; 357 doi: https://doi.org/10.1136/bmj.j2459 (Published 22 May 2017) Cite this as: BMJ 2017;357:j2459
  1. Susan Mayor
  1. London

Sending smokers frequent personalised emails providing tips on quitting, motivational messages, and social support achieves similar cessation rates to the most effective medicines, a study has found.1

Telephone counselling has been shown to be effective in helping people to stop smoking, but it can reach only a limited number of patients. Text messaging on mobile phones can also help smokers to quit, but the information and support it can provide is also limited.

The study …

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