Tax on sugary drinks in California cuts sales by 10%BMJ 2017; 357 doi: https://doi.org/10.1136/bmj.j1877 (Published 19 April 2017) Cite this as: BMJ 2017;357:j1877
- Jacqui Wise
Sales of sugar sweetened drinks in Berkeley, California, fell by almost 10% after the introduction of an excise tax, research published in PLoS Medicine has shown.1
In November 2014 Berkeley introduced a tax of one US cent per fluid ounce on beverages with added caloric sweeteners, which added on average 68 cents (£0.54; €0.64) to a $2 bottle of soda and 12 cents to a $1 can. In the first full year of the tax the city raised $1 416 973 (about $12 per capita), and this money is being used for child nutrition and community health programmes.
Berkeley was …