Health department warned Vote Leave campaign not to use NHS logoBMJ 2016; 355 doi: http://dx.doi.org/10.1136/bmj.i5482 (Published 12 October 2016) Cite this as: BMJ 2016;355:i5482
- Margaret McCartney
The Vote Leave campaign in the UK referendum on membership of the European Union was repeatedly warned by the Department of Health for England not to use the NHS logo ahead of the vote, The BMJ has discovered.
Emails obtained by a GP under freedom of information legislation show that in February 2016 the department’s NHS brand and identity team issued warnings to the campaign about using the logo.1
The NHS logo was a prominent part of the Vote Leave campaign. It was displayed on leaflets delivered to homes and on the “Brexit battle bus” that toured the United Kingdom from May 2016, ahead of the referendum on 23 June. The advertisement on the side of the bus said, “We send the EU £350m a week. Let’s fund our NHS …
Log in using your username and password
Log in through your institution
Register for a free trial to thebmj.com to receive unlimited access to all content on thebmj.com for 14 days.
Sign up for a free trial