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Bollywood could play role in tackling antimicrobial resistance, says review lead

BMJ 2016; 353 doi: http://dx.doi.org/10.1136/bmj.i2585 (Published 05 May 2016) Cite this as: BMJ 2016;353:i2585
  1. David Payne
  1. The BMJ

The economist leading an independent UK review into antimicrobial resistance has signalled that its final recommendations could include enlisting Bollywood as part of a global awareness campaign to tackle the problem.

Jim O’Neill said that his team’s review, due to be published later this month, will also propose lump sum payments to drug companies as incentives to develop new drug pipelines.

The UK prime minister, David Cameron, asked O’Neill and his six member team to propose concrete actions when in July 2014 he asked him to lead the review to look at the economic aspects of antimicrobial …

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