Labelling food with the exercise needed to expend its calories may lack integrity when activity is summed over the course of a whole dayBMJ 2016; 353 doi: https://doi.org/10.1136/bmj.i2430 (Published 03 May 2016) Cite this as: BMJ 2016;353:i2430
- Simon J Howard, acting consultant in health protection
- Public Health England, Newcastle upon Tyne NE1 4WH, UK
In relation to overweight and obesity, Cramer suggests “innovative schemes to change behaviour at the population level.”1 I agree, but “activity equivalent” labelling may have a perverse effect on behaviour because of a failure to consider basal metabolic energy used.
If all foodstuffs were labelled with an “activity equivalent,” the …