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App helps to improve contraception uptake in rural India

BMJ 2016; 352 doi: http://dx.doi.org/10.1136/bmj.i667 (Published 03 February 2016) Cite this as: BMJ 2016;352:i667
  1. Cheryl Travasso
  1. 1Mumbai

A smartphone app that uses videos to tackle concerns about—and illustrate the benefits of—family planning has improved the uptake of contraceptives among women in rural India, researchers from the Johns Hopkins Center for Communication Programs have found.

The research, presented at the International Conference on Family Planning in Nusa Dua, Indonesia, on 28 January, found that women in Bihar who had watched the videos were 4.5 times more likely to use contraceptive methods such as intrauterine devices, injectable contraceptives, or oral contraceptive pills.

The app, called Gyan Jyoti, or “light of …

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