Letters Merit of campaigns like Dry January

Evidence that Dry January changes behaviour for good

BMJ 2016; 352 doi: http://dx.doi.org/10.1136/bmj.i599 (Published 04 February 2016) Cite this as: BMJ 2016;352:i599
  1. Jackie Ballard, chief executive
  1. Alcohol Concern, London N1 6DR, UK
  1. Jballard{at}alcoholconcern.org.uk

The aim of Alcohol Concern’s Dry January campaign over the past four years has been to start a new conversation about alcohol, to get people thinking and talking about their drinking, and ultimately to inspire behaviour change.1 An estimated two million people took up the challenge in 2015.2

This challenge is not a detox or for those with dependency issues—it’s aimed at the huge number of people who are steadily drinking a bit too …

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