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Tobacco marketing hits poor countries hardest

BMJ 2015; 351 doi: http://dx.doi.org/10.1136/bmj.h6443 (Published 01 December 2015) Cite this as: BMJ 2015;351:h6443
  1. Zosia Kmietowicz
  1. 1The BMJ

People living in poor countries are exposed to more intense and aggressive tobacco marketing than those in affluent countries, a study has found.1

The study, published in the Bulletin of the World Health Organization, compared levels of tobacco marketing in 16 countries since 2005, when countries signed up to the WHO Framework Convention on Tobacco Control (WHO FCTC) that required them to adopt strict tobacco control measures, including marketing …

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