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British American Tobacco puts tobacco in new e-cigarette

BMJ 2015; 351 doi: https://doi.org/10.1136/bmj.h6314 (Published 24 November 2015) Cite this as: BMJ 2015;351:h6314
  1. Jonathan Gornall
  1. 1London

British American Tobacco (BAT) has announced plans for a hybrid product that combines electronic cigarette technology with tobacco.

Like a standard e-cigarette, the iFuse will heat nicotine infused liquid into a vapour, but this will then be passed through tobacco before being inhaled. BAT said that iFuse, a so called “heat not burn” product, will incorporate elements of its Kent brand of cigarettes and will be sold where that brand is popular. …

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