British American Tobacco puts tobacco in new e-cigaretteBMJ 2015; 351 doi: https://doi.org/10.1136/bmj.h6314 (Published 24 November 2015) Cite this as: BMJ 2015;351:h6314
- Jonathan Gornall
British American Tobacco (BAT) has announced plans for a hybrid product that combines electronic cigarette technology with tobacco.
Like a standard e-cigarette, the iFuse will heat nicotine infused liquid into a vapour, but this will then be passed through tobacco before being inhaled. BAT said that iFuse, a so called “heat not burn” product, will incorporate elements of its Kent brand of cigarettes and will be sold where that brand is popular. …