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Pakistan mounts first mass antismoking campaign

BMJ 2015; 351 doi: https://doi.org/10.1136/bmj.h5860 (Published 02 November 2015) Cite this as: BMJ 2015;351:h5860
  1. Jocalyn Clark
  1. 1Dhaka

Pakistan has launched its first national antitobacco mass media campaign to focus on the harms to health of tobacco consumption.

The campaign, implemented by the Ministry of Health with support from the non-profit World Lung Foundation, features a public service announcement called “Tobacco is hollowing you out,” which graphically shows tobacco causing damage to vital organs and tissue. The public service announcement is to be broadcast on national television during November, and …

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