Backlash against “pinkwashing” of breast cancer awareness campaignsBMJ 2015; 351 doi: https://doi.org/10.1136/bmj.h5399 (Published 12 October 2015) Cite this as: BMJ 2015;351:h5399
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I would like to point out that this year's BCA campaign in the UK does not focus on screening and early detection but on "Afterwards" we produced a book available free on line for women and their families coping with the aftermath of breast cancer and the quality of their survival. The book contains many poignant and inspiring quotes from women.
Competing interests: I have worked on this year's BCA campaign in the UK. I am the principle investigator for patient reported outcomes in the NHS NCRI HTA Low risk DCIS trial
Lynn Ladbrook of Breast Cancer UK hits the nail on the pink head by drawing attention to causation and prevention. The issue underpinning all the pinking is the question "why?" Why are women so preoccupied with breast cancer? Answer is because they have a 1 in 10 chance of getting it in the developed world. And the next question is why are they getting it in such big numbers and at such relatively young ages? The answer to that is because they must be exposed to some particularly human-female risk factor, because no other mammal (including men) do not get invasive cancer in such numbers at such young ages. The attached book describes the battle lines more graphically and even dramatically.
Competing interests: Yes - I wrote a short book on the cover up of breast cancer causation. It is attached to the response.