Letters Learning from soft power Rebranding public health as “soft healing” is not necessary BMJ 2015; 351 doi: https://doi.org/10.1136/bmj.h4995 (Published 24 September 2015) Cite this as: BMJ 2015;351:h4995 Article Related content Metrics Responses Peer review Related articles Correction Rebranding public health as “soft healing” is not necessary Published: 30 September 2015; BMJ 351 doi:10.1136/bmj.h5248 See more Return of the “firm” gets cautious welcome BMJ December 07, 2016, 355 i6556; DOI: https://doi.org/10.1136/bmj.i6556 NHS hospitals must help patients quit smoking, says British Thoracic Society BMJ December 07, 2016, 355 i6571; DOI: https://doi.org/10.1136/bmj.i6571 US to ban smoking in public housing BMJ December 06, 2016, 355 i6562; DOI: https://doi.org/10.1136/bmj.i6562 Advice on sugar and starch is urged in type 2 diabetes counselling BMJ December 06, 2016, 355 i6543; DOI: https://doi.org/10.1136/bmj.i6543 Evidence review ordered by government backs minimum alcohol pricing BMJ December 05, 2016, 355 i6546; DOI: https://doi.org/10.1136/bmj.i6546