Letters Learning from soft power

Rebranding public health as “soft healing” is not necessary

BMJ 2015; 351 doi: https://doi.org/10.1136/bmj.h4995 (Published 24 September 2015) Cite this as: BMJ 2015;351:h4995
  1. Gee Yen Shin, PHE consultant virologist1,
  2. Rohini J Manuel, PHE consultant virologist1
  1. 1Public Health Laboratory London, Royal London Hospital, London E1 2ES, UK
  1. geeyen.shin{at}phe.gov.uk

Mozaffarian and colleagues propose an interesting concept of “soft healing,” as opposed to “hard healing,” which is what goes on in primary care (GP practices) and secondary care (NHS hospitals).1

Although they refer to the limits of “hard power” they do not mention the shortcomings of “soft power.” We think it …

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