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Ethical codes on drug promotion in UK and Sweden are too weak, say researchers

BMJ 2015; 350 doi: http://dx.doi.org/10.1136/bmj.h917 (Published 18 February 2015) Cite this as: BMJ 2015;350:h917
  1. Zosia Kmietowicz
  1. 1The BMJ

The authors of a study that found that the drug industry’s ethical codes on drug promotion in the United Kingdom and Sweden did not match the behaviour of individual companies have called for a raft of tighter measures, including bigger fines, to improve the quality of information the companies produce.

The authors concluded, “Policies that might improve the quality of medicines information include intensified pre-vetting and active monitoring efforts in conjunction with larger fines, as well as greater publicity following rulings.”

For the study the researchers, from Lund University …

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