Letters Financial incentives for smoking cessation in pregnancy

Including partners in trials of financial incentives for smoking cessation in pregnancy

BMJ 2015; 350 doi: http://dx.doi.org/10.1136/bmj.h854 (Published 18 February 2015) Cite this as: BMJ 2015;350:h854
  1. Andrew Herxheimer, clinical pharmacologist1
  1. 1London N3 2NL, UK
  1. a.herxheimer{at}gmail.com

This important and interesting trial studied only the pregnant women themselves, but it is well known that people with a partner who smokes find it easier to stop smoking if they support each other by stopping together.1 It is also better for the new baby and any other children in the household if both parents stop smoking.

It would therefore make sense to encourage and help partners who are smokers to stop at the same time. This should involve personal counselling and follow-up, but not necessarily an additional financial incentive. I suggest that future studies building on this one should also collect data on smoking by the prospective fathers.


Cite this as: BMJ 2015;350:h854


  • Competing interests: None declared.


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