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Ingredients for successful online dating are outlined in evidence based study

BMJ 2015; 350 doi: (Published 20 February 2015) Cite this as: BMJ 2015;350:h794
  1. Zosia Kmietowicz
  1. 1The BMJ

In the world of online dating, choosing a screen name starting with a letter from the first half of the alphabet is as important as an attractive photo and a fluent headline, researchers have found. They scoured studies on the art of attraction and persuasion to find which factors are most likely to result in a face to face meeting.

Of almost 4000 studies in the fields of psychology, sociology, computer, behavioural, and neurocognitive sciences, 86 met the researchers’ inclusion criteria. The study findings were …

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