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Private sector must improve customer experience, conference hears

BMJ 2015; 350 doi: https://doi.org/10.1136/bmj.h3448 (Published 25 June 2015) Cite this as: BMJ 2015;350:h3448
  1. Matthew Limb
  1. 1London

The struggling private healthcare sector has become “complacent” and has failed to convince enough people that it offers value for money, a senior BUPA executive has said.

Alex Perry, general manager of the private health insurance scheme BUPA UK, said that 2014 had been “another year of decline” for the sector and that it now required fundamental reform to deliver future growth. He said that a bright future was possible but that the sector must overcome “historic divisions,” seek regulatory change, and make a better case for itself to bring more people into the market.

“We need to cut through the accusations and myths that surround private healthcare; we need to positively promote the impact that we all can and do have on the nation’s health,” he said. Perry spoke at a summit on UK private healthcare held in London on 23 June at the …

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